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Sarah Mitchell

Senior Marketing Manager

+1 (415) 823-9071sarah.mitchell@email.com

linkedin.com/in/sarahmitchellSan Francisco, CA 94102

Professional Summary

Results-driven Marketing Manager with 9+ years of experience leading brand strategy, digital campaigns, and cross-functional teams at Fortune 500 companies. Increased organic traffic by 220% and managed $4M+ annual marketing budget.

AREAS OF EXPERTISE

Think Bold Brand CampaignConcept-to-launch brand refresh for 3 product lines; 2.4M impressions week 1Won Clio Award for Digital Campaign Excellence 2023

Growth PlaybookBuilt company-wide content and SEO playbook adopted across 4 business unitsDelivered 220% organic traffic lift in 18 months

PROFESSIONAL EXPERIENCE

Senior Marketing Manager - Horizon Digital

01/2021 - Present

Led a 12-person cross-functional team delivering campaigns across 8 channelsGrew organic search traffic by 220% in 18 monthsManaged $4.2M annual budget; reduced customer acquisition cost by 34%Launched global rebrand campaign reaching 2.4M impressions in week 1

Marketing Manager - Prism Media Group

03/2018 - 12/2020

Directed social media strategy; grew followers from 40K to 210K in 2 yearsProduced 60+ video campaigns averaging 500K+ views on LinkedInIncreased lead generation by 78% through email automation

Digital Marketing Specialist - Nova Brands

06/2015 - 02/2018

Managed PPC campaigns with $800K annual spend across Google and MetaImproved conversion rate from 1.8% to 4.3% through A/B testingProduced weekly performance reports for C-suite stakeholders

EDUCATION

MBA - Marketing and Strategy - UC Berkeley, Haas School of Business

Berkeley, CA - 05/2015

B.Sc. Communications - University of Southern California

Los Angeles, CA - 05/2013

Associate of Arts, Business Administration - Santa Monica College

Santa Monica, CA - 05/2009

TRAINING, COURSES AND WORKSHOPS

*Google Ads Certified - Google

*HubSpot Content Marketing - HubSpot

*Meta Blueprint Advanced Buying - Meta

Skills

Brand Strategy ·Digital Marketing ·Content Marketing ·SEO / SEM ·HubSpot / Salesforce ·Google Analytics 4 ·Paid Social (Meta, TikTok) ·Team Leadership