Professional Summary
Results-driven Marketing Manager with 9+ years of experience leading brand strategy, digital campaigns, and cross-functional teams at Fortune 500 companies. Increased organic traffic by 220% and managed $4M+ annual marketing budget.
Work Experience
Senior Marketing Manager
Horizon Digital·San Francisco, CA
01/2021 – Present
Led a 12-person cross-functional team delivering campaigns across 8 channelsGrew organic search traffic by 220% in 18 monthsManaged $4.2M annual budget; reduced customer acquisition cost by 34%Launched global rebrand campaign reaching 2.4M impressions in week 1
Marketing Manager
Prism Media Group·Los Angeles, CA
03/2018 – 12/2020
Directed social media strategy; grew followers from 40K to 210K in 2 yearsProduced 60+ video campaigns averaging 500K+ views on LinkedInIncreased lead generation by 78% through email automation
Digital Marketing Specialist
Nova Brands·New York, NY
06/2015 – 02/2018
Managed PPC campaigns with $800K annual spend across Google and MetaImproved conversion rate from 1.8% to 4.3% through A/B testingProduced weekly performance reports for C-suite stakeholders
Education
MBA - Marketing and Strategy
UC Berkeley, Haas School of Business
09/2013 – 05/2015
B.Sc. Communications
University of Southern California
09/2009 – 05/2013
Associate of Arts, Business Administration
Santa Monica College
09/2007 – 05/2009
Projects
Think Bold Brand Campaign
Concept-to-launch brand refresh for 3 product lines; 2.4M impressions week 1Won Clio Award for Digital Campaign Excellence 2023
Growth Playbook
Built company-wide content and SEO playbook adopted across 4 business unitsDelivered 220% organic traffic lift in 18 months