S

Sarah Mitchell

Senior Marketing Manager

+1 (415) 823-9071sarah.mitchell@email.comlinkedin.com/in/sarahmitchellSan Francisco, CA 94102

Professional Summary

Results-driven Marketing Manager with 9+ years of experience leading brand strategy, digital campaigns, and cross-functional teams at Fortune 500 companies. Increased organic traffic by 220% and managed $4M+ annual marketing budget.

Skills

Brand Strategy ·Digital Marketing ·Content Marketing ·SEO / SEM ·HubSpot / Salesforce ·Google Analytics 4 ·Paid Social (Meta, TikTok) ·Team Leadership

Languages

English
French
Spanish

Work Experience

Senior Marketing Manager
Horizon Digital·San Francisco, CA
Led a 12-person cross-functional team delivering campaigns across 8 channelsGrew organic search traffic by 220% in 18 monthsManaged $4.2M annual budget; reduced customer acquisition cost by 34%Launched global rebrand campaign reaching 2.4M impressions in week 1
Marketing Manager
Prism Media Group·Los Angeles, CA
Directed social media strategy; grew followers from 40K to 210K in 2 yearsProduced 60+ video campaigns averaging 500K+ views on LinkedInIncreased lead generation by 78% through email automation
Digital Marketing Specialist
Nova Brands·New York, NY
Managed PPC campaigns with $800K annual spend across Google and MetaImproved conversion rate from 1.8% to 4.3% through A/B testingProduced weekly performance reports for C-suite stakeholders

Education

UC Berkeley, Haas School of Business
MBA - Marketing and Strategy
Berkeley, CA
University of Southern California
B.Sc. Communications
Los Angeles, CA
Santa Monica College
Associate of Arts, Business Administration
Santa Monica, CA

KEY ACHIEVEMENTS

Think Bold Brand Campaign
Concept-to-launch brand refresh for 3 product lines; 2.4M impressions week 1Won Clio Award for Digital Campaign Excellence 2023
Growth Playbook
Built company-wide content and SEO playbook adopted across 4 business unitsDelivered 220% organic traffic lift in 18 months

Certifications

Google Ads Certified
Google
HubSpot Content Marketing
HubSpot
Meta Blueprint Advanced Buying
Meta

Awards & Honors

Clio Award — Digital Campaign Excellence
Clio Awards
2023
Women in Marketing Leadership Award
AdWeek
2022
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