Sarah Mitchell

Senior Marketing Manager

+1 (415) 555-0101sarah.mitchell@example.comexample.com/in/sarahmitchellSan Francisco, CA 94102

Professional Summary

Results-driven Senior Marketing Manager leading brand strategy, digital campaigns and cross-functional teams for national consumer brands. Grew organic traffic by 220%, manages a $4M+ annual budget and cut customer acquisition cost by 34% through data-driven experimentation, marketing automation and clear performance reporting.

Skills

Brand Strategy·Digital Marketing·Content Marketing·SEO / SEM·HubSpot / Salesforce·Google Analytics 4

Professional Experience

Horizon DigitalSan Francisco, CA
Senior Marketing Manager
01/2021 – Present
Led a 12-person cross-functional team delivering integrated campaigns across 8 paid, owned and earned channelsGrew organic search traffic by 220% in 18 months through a technical SEO overhaul and a 90-page content hubManaged a $4.2M annual budget and reduced customer acquisition cost by 34% by shifting spend to proven channels
Prism Media GroupLos Angeles, CA
Marketing Manager
03/2018 – 12/2020
Directed social media strategy across 4 platforms, growing followers from 40K to 210K in 2 yearsProduced 60+ video campaigns averaging 500K+ views on LinkedIn, the company's top source of inbound leads
Nova BrandsNew York, NY
Digital Marketing Specialist
06/2015 – 02/2018
Managed PPC campaigns with $800K annual spend across Google and Meta, holding cost per lead below targetImproved landing-page conversion rate from 1.8% to 4.3% through a structured A/B testing programme

Education

UC Berkeley, Haas School of BusinessBerkeley, CA
MBA - Marketing and Strategy
09/2013 – 05/2015
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